Facebook copy writers know how to write effective ad copy, great Facebook ad copy that converts on the first try. Facebook ad copywriters have the literary charisma needed to convince people that it’s worth their time to make a purchase, submit a form, call a number, register, upgrade, download something, or otherwise engage with your company in a meaningful way.
But why should you be focusing the majority of your ad copy expenses on Facebook?
Facebook ad copywriting is more important than ever because Facebook, one of the oldest social media sites, has the wealthiest, most educated audience, and most adults visiting multiple times daily.
Facebook copywriting matters more than YouTube, Instagram, Snapchat, and other platforms because Facebook ad copy easily reaches any adult age group you want it to. The 2019 social media statistics from Pew Research Center show that . . .
To write effective Facebook copy, you must write as if you are having a one-on-one conversation with a very specific individual, often about a niche subject. Great Facebook copy excites, entertains, and persuades in a way that feels natural. Almost 75% of Facebook users unaware that their data is being used to customize ads, meaning they are more receptive to Facebook copywriting that looks organic.
Basically, an AP-styled advertisement on Facebook with hardcore grammar rules is a waste of money. You need a Facebook copywriter who knows how to communicate with emojis, who knows that an audience in their thirties is willing to click the button to “See More” while a younger audience will not, and other important Facebook copywriting considerations.
Office politics can sometimes stymie the effectiveness of almost any in-house advertising department. Many companies turn to Facebook ad copy services for unbiased, factual feedback. If you need a copy checker for a Facebook ad, copywriters can provide a fresh perspective free from office hierarchy.
Above all else, a good Facebook copywriter knows that a single word change can double the effectiveness of a Facebook ad campaign; a great Facebook copywriter knows exactly which word that is. That’s the difference between Harnesso and other Facebook ad services.